BFI Player Motion Design System and Brand Toolkit

BFI Player has an established visual identity and style guide, but limited guidance on how that identity should behave across motion and audiovisual communications. As audiovisual content is becoming an increasingly important part of how audiences discover, engage with, and recognise BFI Player, we are looking to evolve our existing brand framework into a codified motion design system and audiovisual toolkit. We are seeking a creative partner to define how the existing BFI Player brand behaves in motion, translating into a practical system of assets, templates and guidance that can be applied consistently across future marketing, product, and partner activity.