Food campaign media tender

1. Overview This is an invitation to submit a proposal to ReLondon and its partners to provide media planning, buying and management support for a new London food waste prevention and recycling campaign. The campaign, which will launch in June 2026, supports changes to recycling policy and will run for one year. It is being managed by ReLondon on behalf of the London boroughs. Extensive strategic and insight work has already been done which can be used to support media planning. The work will be awarded as a fixed term, fixed cost project subject to ReLondon's standard terms and conditions. 2. Background ReLondon ran a London campaign, Eat like a Londoner which ended in April 2025, having achieved year-on-year improvements in engagement and claimed behaviour change.

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