Food supplements Market insight

Suppliers are invited to carry out a comprehensive programme of consumer behaviour and market insight research into the use of food supplements across the United Kingdom. The purpose of this work is to develop a robust, current understanding of consumer motivations, usage patterns, purchasing behaviours, and drivers of emerging trends in the food supplements sector. The findings will support the FSA in shaping future policy direction, targeting regulatory activity, prioritising workflow, and informing risk assessment processes relating to food supplements. This project is split into two areas: 1. Market insights 2. Consumer insights questionnaire