London food waste campaign evaluation

This invitation to tender (ITT) is for the development and delivery of a robust monitoring and evaluation approach for a new London food waste campaign. We would like to understand the impact of (a) a 'London-wide' (across 17 boroughs) food waste campaign; and (b) boosted hyper-local communications using the campaign's creative approach in a small number of targeted London neighbourhoods. Simpler Recycling legislation is designed to ensure the consistent collection of materials and food from every workplace (from March 2025) and household (from March 2026) in England. Defra has a long-term ambition to reach a 65% municipal recycling rate by 2035.

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