Smokefree Generation Health Promotion Campaign Management and Delivery 26/27

Birmingham City Council requires a supplier for the provision of the development and delivery of the Smoking Cessation Health Promotion Programme 2026/27. The Supplier will develop, deliver and evaluate two, multi-channel health promotion campaigns in-line with the above aims and objectives. The two campaigns should be developed as distinguished campaign concepts, with different messaging and creative assets. Objectives - To increase awareness of local stop smoking services, including the types of support available - To increase the number of residents who actively seek information about quitting - To apply understanding of psychological, social, and practical barriers to quitting smoking among the target audience and use these insights to shape messaging throughout the campaign 1.

This is the start of the notice.